Professionals turn to LinkedIn to make connections and search for new opportunities. Knowing how to make your profile stand out is the key to getting noticed. So, if you’re struggling to get noticed, these LinkedIn profile tips should help you attract recruiters.
1. Make Your Headline Specific
With millions of people on LinkedIn, you need to stand out from the crowd. So the first of our LinkedIn profile tips concerns headlines. When you show up in a search, a recruiter will immediately see your headline underneath your name. It’s the sole deciding factor in whether someone will click on you.
If you’re a writer, you won’t want your headline to say: “Freelance Writer.” That’s way too vague. Instead, go with a more detailed headline that clearly states what you do. Use a descriptive headline like “SEO Marketing Copywriter with experience increasing web traffic” would make a recruiter more likely to click on your profile.
2. Get LinkedIn Recommendations
LinkedIn recommendations are a great way to show that you’re a reliable worker. If you don’t know what recommendations are, they’re a positive remark that a coworker, boss, or client writes about you. It gets displayed on your profile for other companies and potential clients to see.
To get a LinkedIn recommendation, you have to request it. It’s best to request recommendations from your current boss, or from a previous manager who you got along well with.
When sending a recommendation request, provide context for the request. Let your manager know that you want to keep your profile updated, and you’d like them to leave feedback on a recent accomplishment or project. Make it your goal to have at least three recommendations on your LinkedIn profile.
3. Join Groups Related to Your Field
One of the best ways to connect with other professionals in your field is through LinkedIn Groups. Joining a Group gives you access to experts and even potential clients.
To search for a Group, head to the LinkedIn search bar. Enter the term you’d like to use to find a Group, and the site will redirect you to the search results page. You’ll want to filter these results by Groups only, so head to the dropdown menu that says More and then click Groups.
Once you join, you can get advice from other experts, find new connections, and establish your expertise in your field. In addition to joining Groups, you should also follow these popular companies on LinkedIn to stay updated on some of the biggest influencers.
4. Tell a Story
Your LinkedIn profile shouldn’t look bland. Simply listing your experience and a brief description isn’t enough. LinkedIn leaves lots of room for other details about yourself, and you should definitely take advantage of that.
First, take a look at your profile summary. Use your summary to let your personality and character shine through. Include your biggest achievement, and don’t hesitate to add some creativity.
You should also fill in your list of accomplishments, skills, and try to get some endorsements. Make sure to continually add to these sections as you learn new skills or accomplish big feats. You could also use LinkedIn Skill Assessments to showcase your abilities.
Have any volunteer experience or know another language? Add those in too. The goal is to make your profile as thorough as possible. That way, a recruiter can really get to know you and your story.
5. Add Publications, Videos, and Pictures
On LinkedIn, you aren’t limited to expressing yourself via text. You can add presentations, videos, and pictures to your profile as well. Visual media attracts recruiters to your profile and makes it more memorable. Opt to include an introduction video or a quick clip of your latest presentation.
You can also choose to link to articles, academic journals, or blog posts that you’ve written. Not only does this help increase the views on those articles, but it also helps prove your proficiency. If you don’t have any articles to link to, you can always write and share a helpful article on LinkedIn itself.
6. Use the Right Keywords
Keywords are the words or phrases that recruiters use to search for potential employees. To find the right keywords for your profile, pretend you’re a recruiter that’s searching for someone in your field. What words would you use to find someone that does what you do?
Let’s say you’re a graphic designer who specializes in creating product labels. For this example, you’ll want to include “graphic designer” and “product labeling specialist” as your keywords. You can find even more relevant keywords by searching for a position you would qualify for, and adding some of the words that these posts incorporate.
Sprinkling keywords throughout your headline, projects, publications, summary, and positions can help boost your placement in search results. Just remember not to include too many keywords in your LinkedIn profile. An excessive number of keywords is obvious to recruiters and sounds very unnatural.
After you start adding keywords, you should slowly start getting more views on your profile. You can see who has viewed your LinkedIn profile to find out if the right people are clicking on you.
7. Stay Active on LinkedIn
By liking, sharing, and commenting on posts, you’ll get your name out there even more. Other LinkedIn users will see that you commented on their post, which can spark a new conversation and a connection.
You can also improve your visibility by frequently making posts. These posts obviously have to remain related to your profession—posts about promotions, recent publications, and sharing relevant articles are most appropriate.
LinkedIn Profile Tips to Help You Get Noticed
LinkedIn is more than just a social media site—it’s a method of recruitment. By following the above steps, you’ll see an increased number of potential clients and recruiters flocking to your LinkedIn profile. It’s a great way to start your networking journey.
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